PANTONE – REDEFINING NUDE / TV Advertising
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p make
Client Pantone
URL https://www.pantone.com/articles/product-spotlight/redefining-nude
Redefining nude - A campaign developed to help redefine the perception of the word nude, a word derived from Latin “nudus” meaning naked and plain. Originally associated with Western- European centric Caucasian skin tones, today we recognize that nude is different for everyone and instead refers to someone or something that is naked or untouched. As hasan & partners showcase in the imagery they created, “Associating a nude tone with just one skin color is exclusionary, as the color palette for skin tones is endless and each day new ones are born. It is time we redefined the meaning of nude color for good.”
SISU – SISU GETS YOU THROUGH IT / TV Advertising
Executive Producer Marc Stevenson
Producer Christopher Keravuori
Director Juho Vesanen
Agency hasan & partners
Production Company Veli Creative
Client Cloetta
Location Helsinki
With Sisu you can. Sisu – this classic heritage brand in the Finnish candy market needed to up their game. They had become a household name and the sales were ok. They’d become lukewarm. We got tasked to bring the brand back with a bang. The production was fun a mix of CGI and shot footage showcasing how with the help of Sisu you power through. Sisu definition: strength of will, determination, perseverance, and acting rationally in the face of adversity.
PLASTIC FREE – CREATE WHATS NEXT / PLATFORM LAUNCH
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p make
Client Plastic Free
URL https://plasticfree.com/
Create whats next -
NESTE – NESTE X AIRBUS / Partnership Testimonial
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p make
Client Netse
URL https://www.neste.com/products-and-innovation/sustainable-aviation/case-stories
Neste x Airbus - The aviation industry has embarked on an ambitious journey to net zero carbon emissions by 2050. However, charge requires pioneers and industry leaders who pave the way. Neste has teamed up with leaders, ranging from aircraft manufacturers to airlines and corporate end customers, to lead the way towards a more sustainable future of aviation.
NESTE – NESTE X DELTA AIR LINES / Partnership Testimonial
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p make
Client Netse
URL https://www.neste.com/products-and-innovation/sustainable-aviation/case-stories
Neste x Delta - The aviation industry has embarked on an ambitious journey to net zero carbon emissions by 2050. However, charge requires pioneers and industry leaders who pave the way. Neste has teamed up with leaders, ranging from aircraft manufacturers to airlines and corporate end customers, to lead the way towards a more sustainable future of aviation.
SUUNTO 7 - PRODUCT LAUNCH / TV Advertising
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company Make Films
Client Suunto
Suunto 7 Launch - The Finnish sports watch company was adjusting their strategic direction and in need of better clarity and consistency for their brand applications across the global markets. They were launching their first smart watch made for sports and life, the Suunto 7.
We decided the best way to show this shift was to document the lives of 3 very different people, each with busy lives and different sporting hobbies.
CLOETTA TUPLA - HUNGRY FOR ADVENTURE / TV Advertising
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p Make
Client Cloetta
Hungry for adventure - A continuation of the 4 year long Hungry for Adventure series. This time we used Tuple as the saving item in the films, each film was scripted in a way to have a funny yet potentially dangerous twist.
SERLA – SMART CHOICE / TV Advertising / Brand renewal
Executive Producer Marc Stevenson
Producer Christopher Keravuori
Director Juho Konstig
Agency hasan & partners
Production Company Münchhausen Productions
3D Production FableFX
Client Metsä Tissue
Location Riga
Squirrel 2.0. Serla wanted to simply bring their mascot to life. Gone were the days of a cartoon-like squirrel, but as the brand is all about being playful, how do we match a realistic squirrel and keep it fun? We decided to bring the 3D squirrel to Riga where some highly skilled set designers built it its own miniature supermarket, factory and house. All the films were scripted in a way to show the brand values, locally made, sustainable and a good price point.
LAMBI – NATURAL SOFTNESS / TV advertising / Brand renewal
Executive Producer Marc Stevenson
Producer Östis Osterlund
Director Guy Aslan
Agency hasan & partners
Production Company hasan Content Studio
3D Production FableFX
Client Metsä Tissue
Location Helsinki
How to make people notice such a mundane product as household tissue paper? We went against the grain and decided not to compete on price or product features, but focus on building a brand that people would fall in love with instead. The film featured a 3D lamb and a girl playing hide and seek in the Finnish forest.
MALACO – NOTHING CAN STOP YOU / TV Advertising / Product launch
Executive Producer Marc Stevenson
Producer Christopher Keravuori
Director Juho Konstig
Agency hasan & partners
Production Company hasan Content Studio
Client Cloetta
Location Helsinki
Nothing can stop you or your craving for Malaco Liquorice. Launching a new product to the heavily competitive candy market in Finland. The films heroed characters doing whatever it takes to get their hands on this liquorice. The set design and whole produciton was inspired by the product itself.
PLAN – MATERNITY WEAR FOR A 12-YEAR-OLD / Charity awareness
Executive Producer Marc Stevenson
Producer Niklas Harju
Director Leandro Righini
Agency hasan & partners
Production Company Make Films
Client Plan International Finland
Location Zambia
Awards Effie – 3 x Gold
The beginning of a childhood is the end of another. The campaign was an ironic approach to designing a clothing line for pregnant underage children in the world. We partnered with Paola Suhonen (Finnish designer), creating a full maternity collection for all girls in the world who are in this situation. We advertised the line in out-of-home touchpoints in Helsinki to cause shock and realisation of this problem on a global scale.
#SAVETHECHOCOLATE – CHOCOGEDDON / Good cause campaign
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company hasan Content Studio
Client Fairtrade Finland
Location Helsinki
Choose Fairtrade chocolate. Chocogeddon aims to raise awareness of how climate change threatens cocoa trees and wildlife that surrounds it. We created chocolate figures of endangered species from the area and dramatically melted them with a hair dryer. The campaign was mainly aimed at educating the importance of buying fairtrade. This was a low-budget production, but the impact and cause was very meaningful.