NESTE – DISCOVER SISU / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Partner Kasvu Labs
Client Neste x Ponsse
Discover Sisu - Since sisu is an intangible term that even Wikipedia cannot define, we needed the help of AI to understand how sisu has changed and what the modern sisu should be like. We fed 1,2 million articles to AI, found 20k sisu-related topics in the texts, generated 2k Sisu-related keywords, and in the end defined four different sisu types. Through an online voice-generated test curated with the help of a psychologist, people can find out their Sisu type and get psychological advice on how to for example avoid burnout, but also learn about their strengths and weaknesses.
ONEPLUS – TRUE COLOURS FINLAND / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company h&p make
Client OnePlus
True Colours Finland - In their quest to create a color palette that truly reflects the lives of Finns and their perceptions of its beauty, International mobile tech company OnePlus mobile encouraged Finnish citizens to snap unedited pictures of their daily adventures and upload them to Instagram with the hashtag #TrueColorsFinland. Employing the same Hasselblad technology found in the new 9-series from OnePlus so as to ensure best image quality, resolution, and detail, each of these 4,000 images showcased on #TrueColorsFinland were analyzed, and through the use of Google Cloud Vision, the top 10 colors were distilled. The result? A palette of quietly soothing colors whose minimalist style and reverence for nature captures the breathtaking beauty and caring character that defines the very essence of the Nordic spirit.
PLAN – SHEBOARD / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company B-reel Sweden
Client Plan International Finland
Partner Samsung
URL sheboard.com
Awards Cannes – Bronze Lion
The keyboard for boosting girls’ confidence. SheBoard is a mobile keyboard that helps us reflect on how we talk to and about girls or women in general. Using predictive text input, it suggests to use more diverse language and words. SheBoard can also be the voice that reminds girls of their full potential; it acts as a reminder of their versatile skills and equal possibilities.
ONEPLUS – SNOBOTS / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Client OnePlus
Snobots. In 2020, to show off the awesomeness of 5G, OnePlus decided to do something than just a speed demo. We built an arena on meter-thick ice in the exotic north of Finland. We hooked up a whole town in Lapland with 5G, built four connected robots powered by OnePlus phones, capable of firing snowballs at each other at 120 mph and then let the community fight it out online, from their phones. Over a period of 72 hours, over 8000 people from 128 countries queued to and played the game online, firing over 18 thousand handmade snowballs at each other. The event was widely covered and followed online, generating a lot of buzz around the topic of 5G and OnePlus, with over 6 million Euros worth of earned media.
NESTE – CO2-FRIENDLY ROUTE / Digital activation
Executive Producer Marc Stevenson
Producer Marika Rönkkö
Agency hasan & partners
Production Company hasan Content Studio
Client Neste
Partners HERE Technologies, PTV Group, VTT
URL neste.fi/en-co2friendlyroute
Awards Effie – Bronze / Clio – Gold / The Drum – Gold
Inspiring the change of sat-nav routing logic. Navigation systems provide the shortest and fastest routes as default options, but not the most CO2-friendly one. Based on the insight and idea, we created a strategic partnership with Here Technologies and PTV Group in Berlin and VTT in Helsinki, turning raw data into a concrete initiative.
KONE – TWEETING ESCALATOR / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company hasan Content Studio
Client Kone
Location London
Hi, I’m the world’s 1st tweeting escalator. Kone was on a mission to showcase their new AI cloud capabilities. To do so, we went to the London Bridge underground station and gave one of the escalators a voice on Twitter, reporting its status, malfunctions and any other interesting things going on during its day.
KONE – MACHINE CONVERSATIONS / Digital activation
Executive Producer Marc Stevenson
Producer Marikä Rönkkö
Agency hasan & partners
Production Company hasan Content Studio
Client Kone
Partner IBM Watson
Location Helsinki / the world
Awards Epica – Gold / Golden Hammer – Gold
Let the machines do the talking. The world leader in elevators, KONE, had together with IBM Watson IoT created an AI-driven monitoring and control system powerful enough to monitor and predict wear & tear and repair needs of a million elevators in real-time. What better spokesperson to tell about the new innovation than the elevators themselves?
AD COUNCIL – BECAUSE OF YOU / Digital activation
Executive Producer Marc Stevenson
Agency: TBD + hasan & partners
Client Ad Council
URL becauseofyou.org
Your actions today can impact someone’s tomorrow. Because of you is a movement that encourages teens to reflect on the power of their words and actions, and consider how they are affecting others.
KONE – VR ESCALATOR / Digital activation
Executive Producer Marc Stevenson
Agency hasan & partners
Production Company Make Films
Client Kone
Location London
The worlds most boring VR experience. As the construction market was slowing down globally, the elevator and escalator industry had increasingly shifted their focus from new equipment business towards services. KONE wanted to launch their new IoT-service in a way that clearly stands out and creates a competitive edge.